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woman snorkeling in key west

Key West Store

Paddle Boards, SCUBA Dive & Snorkel Gear, Pickleball and Watersports Equipment

Looking for some new gear but not sure where to start? You're in luck because Sea, Key West, is now open in the heart of downtown Key West! Featuring the best brands and quality watersports gear in the Keys, we carry everything you could need for the ultimate day on the water including paddle boards, spearguns, pickleball, and dive, snorkel and free diving gear.


We proudly care local gear made by locals in the Keys. We are now carrying Wanderlust Hats which a portion go to I.CARE which support coral restoration.  We also carry Grateful Diver products which a portion of the money goes to Reef Relief. We carry Wanderlust Hats products which a portion of the money goes to I.CARE.  We also carry Rocked UP Reef Company hats, Loinfish Jewery and Keezy Life hats and stickers. 

As Key West locals for over 9 1/2 years, our goal is to provide the products you need, when you need them, coupled with superior service you won't find anywhere else in the Keys. In addition to the best quality brands and eco-friendly products, Sea, Key West offers:

  • Free Same Day Delivery

  • Wholesale Opportunities

  • Concierge Programs

  • Rental Gear

  • DTG Direct to Garment  Printing

  • And more (including seminars and events!)

Stop by to explore the shop and everything we have to offer including a coffee bar and our Sea, Key West mascots, Maxine the Parrot (because: Key West)!

snorkelers in Key West

Free Same Day Delivery

Live on the island but can't make it to the shop? Want your watersports gear delivered right to your water excursion? Or are visiting town and don't want to carry something around all day? We've got you covered with free same-day delivery!

woman on a paddle board in key west, florida

Wholesale Opportunities

Are you a local watersports company or charter operator? Let's partner! We'd love to support your business goals and offer competitive rates for local businesses. Give us a call or stop in the shop and we'll set you up!

Concierge Programs

Are you a local concierge and want to learn more about our concierge referral program? Give us a call and we'll set you up as a Sea, Key West Ambassador where you can earn commission on referrals to our Key West store.

three people gearing up to go scuba diving



Want to try watersports equipment before making a purchase? Or do you just need something for a one-time use? We have a rotating list of items available for rent including  snorkel equipment, wetsuits, correction lens, snorkeling vest .

woman on a paddle board in key west

Explore the shop!

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