reef in Key West for snorkel gear

About Us

Snorkel Gear & Watersports Equipment

Located in Key West, Florida, Sea, Key West carries the best snorkel gear, sidewalk surfing boards (skateboards and longboards, plus parts and accessories), and SCUBA diving and watersports equipment in the Florida Keys.  As avid snorkelers and scuba divers, we only carry brands we would wear ourselves - so we can speak to each product based on personal experience.


The Florida Keys are the ideal location for any and all water activities and we're incredibly fortunate to have the ability to snorkel at the 3rd largest living coral reef, dive the Vandenberg, spear fish during our annual Grouper season, and take advantage of the island life at all opportunities. We can't wait to help you explore Key West underwater with the best quality merchandise available.

couple in key west, florida with the sunset in the background

The Beginning

Sea, Key West was started by a local couple who wanted to share their love of the water. As they became experts in new equipment and its maintenance, they realized they wanted to help fulfill people's yearning for adventure for a living!

couple scuba diving underwater taking a selfie

Love of the Water

Our Sea, Key West family is comprised of avid scuba divers, snorkelers, paddle boarders, free divers, and spearos with a pure love for adventure. Our business is built on sharing our love and knowledge of watersports to make your experience the best.

We Support Our Locals

It's not all about the watersports! We truly love our island community and have played an active role in volunteering, raising money for local charities, developing relationships with non-profits and environmental advocates, and partnering with other local businesses to help grow our community.

You may also have seen John on Aqua Idol raising money for the Florida Keys SPCA...but you'll have to come in to get those details!

four people with rainbow flags and a sign about love
sea, key west reusable bag

We Support Our Environment

We take pride in our effort in making sure our store is environmentally friendly. We carry brands that are either reef safe or make regular donations to keep our oceans clean. As a small local store located only 7 miles away from the third largest living coral reef in the world, we want to do our part.


Some of the initiatives you'll notice when shopping with us in downtown Key West is that we limit our use of plastic to only the products being displayed and only use paper and reusable check out bags. In addition, our business cards are printed on recycled card stock. We're always trying to think of new ways to contribute and invite you to do the same!

What can be done?

Think about how waste affects our community and hurt our oceans - and our oceans are what make Key West such an incredible destination. Small ways you can help reduce our impact are by using reusable or paper bags and paper or metal straws. Think about what you throw away, what can be recycled, and how you can help make an impact on our environment.